Disaronno cocktails take centrestage at House PR Shoreditch summer party

By House PR – www.housepr.com
On the UK’s hottest day this July, House PR teamed up with some of the biggest names on Instagram to promote Disaronno and Disaronno Sour for the #DisaronnoSourHour launch party at the hip Ace Hotel in east London’s Shoreditch.
The hugely successful #DisaronnoSourHour launch party on Tuesday 19 July could be put down to three key elements – the drinks, the décor and surroundings, and the fabulous invite-only attendees and Instagram influencers.
On the drinks front, the #DisaronnoSourHour party was a chance for organisers to showcase three fabulous cocktails for hot weather evenings:
The Blue Sapphire Sour – a subtle blend of Disaronnon, lemon juice, prosecco and blue curacao;
The Hot Beach Sour – a warm weather mix of chili liqueur, Disaronno, coconut water and the juice of fresh limes and pineapples;
And lastly the sugar syrup and lemon-juice based Disaronno Sour.
The second crucial ingredient of the #DisaronnoSourHour party was the décor and surroundings. On the rooftop terrace of the Ace Hotel, the partygoers enjoyed wonderful, candle-lit views of London by night, with the fabulous DJ Maya Jama who entertained all with this summer’s favourite music.
The final and most important element however were the people. Thanks to House PR and bloggers and key Instagram influencers, such as Patricia Bright, Eleanor Calder and Danielle Peazer, posts with the hashtag #DisaronnoSourHour numbered just under 7 million, supported by other journalists from media outlets that included Standard Online, Closer and The Telegraph.
The blogger Chloe Miles said to the organisers of the #DisaronnoSourHour party that she thought it was one of her favourite parties in some time, highlighting in particular the great venue. Also, fellow blogger Danielle Peazer hailed the evening as ‘a great night’, loved the venue and was extremely pleased with the response of the photo she posted.
All in all, thanks to the work of House PR, on Instagram and Twitter the hashtag #DisaronnoSourHour achieved almost a thousand posts and connected with millions of potential customers.


UK cinemagoers vote for their favourite onscreen animals

By House PR – Entertainment PR London

To promote the upcoming release in July of the new film, The Secret Life of Pets, House PR and Empire Cinemas have organised exclusive research among cinemagoers about their choice of their favourite movie animals.

The Secret Life of Pets is an animated feature film that describes what our beloved pets get up to when they’re left to their own devices once we head out the door at the beginning of our working days.

Empire Cinemas is one of the UK’s biggest cinema chains and in collaboration with House PR, its research into cinemagoers’ choice of favourite movie animal reveals that the Donkey in the Shrek films, which was voiced by superstar Eddie Murphy, came out tops with an approval rating of 27%.

In second place, 22% of cinemagoers looked to the movie hit The Lion King and voted for Simba. Here though, preferences were obvious divided around the age of cinemagoers: in the 18-24 bracket, Simba attracted a third of votes, while for the over 50s, Lassie attracted just under 30% of votes.

The dopey character Dory from the films Finding Nemo and the soon to be released Finding Dory came in third position and the global appeal of the recent remake of The Jungle Book reminded moviegoers of how much they loved the character Baloo bear, the latter attracting 20% of votes cast.

The research also pointed to the fact that voting choices were split along gender lines. 50% more women said they loved the Winnie the Pooh character Eeyore and more than twice as many women were totally taken by the pet pooch Marley from the movie hit Marley and Me.

Jon Nutton is Empire Cinemas’ Marketing Director. He says animals make for some of the very best movie characters thanks to their enduring appeal. Moreover, this appeal reaches across the wide technological spectrum of cinema – from animated features such as The Lion King and The Jungle Book to real-life animals in movie hits such as Homeward Bound. He believes that this reflects humanity’s unique historic relationship with their domestic animals.

The Secret Life of Pets is an animated co-production between Universal Studios and Illumination Entertainment and stars the voices of comic stars Kevin Hart, Louis CK and Eric Stonestreet.

The Secret Life of Pets is the fifth movie collaboration of the two companies and features as director Chris Renaud, who directed Despicable Me and its sequel, Despicable Me 2.

High finance and the National Trust back new Countryfile Live event

By House PR

Investment management firm Quilter Cheviot and England’s National Trust are teaming up to support a new live event based on the BBC’s hugely successful TV show Countryfile, with House PR on hand to handle media enquiries and promotion.

Countryfile Live is banking on the enduring appeal of the TV show’s astonishing record breaking ratings – just under nine millions viewers in 2016. The event will bring together all the familiar features of the English countryside over an amazing four days this coming summer.

The venue for Countryfile Live will be the stunning grounds of stately home Blenheim Palace in southern England over the period 4th to 7th August this year.
Organisers are very keen for Countryfile Live to be a family event – and unlike other summer festivals in the UK – are actively encouraging visitors to come with their loved pet pooches to enjoy the fun.

At the launch of event, journalists from all of the major national and regional dailies were invited to an extended Q&A session organised by the House PR team with all of the presenters of Countryfile, including BBC veteran John Craven.
He and the other presenters smilingly posed on top of a huge specially constructed three-metre high haystack.bbc-countryfile-live

Countryfile Live organisers are aiming to bring together the very best of the English countryside with exclusive added extras – the country’s largest ever pub garden and an authentic village green. Their bid is that Countryfile Live becomes a permanent fixture of the UK’s summer festival calendar.

At the launch event, photographers captured Matt Baker playing with the cutest little lambs and Adam Henson trying to catch the speediest of hens.
Everyone involved is crossing their fingers that Countryfile Live will be blessed fine summer sunshine!

For more information visit www.countryfilelive.com