By House PR – PR Agency in London
April saw House PR remind the world of the unique origins of the classic American rum label, Sailor Jerry, with a set of limited edition bottle wraps.
Now a new dimension has been given to the legacy of the iconic American tattoo artist, who died in 1973, through replicas of his tattoos that decorate new company branded bottle wraps.
Over the year, four designs for the bottle warps will be launched in two stages. Last month, House PR organised a special preview for the UK press of the Homeward Bound Ship and Gypsy designs. Later this year, two other designs will be launched: the Pin-Up Girl and the American Eagle.
A spokesman for Sailor Jerry says that the reason for the new bottle wraps were twofold. Firstly, the company wants to remind us all of the very best of Norman “Sailor Jerry” Collins’s astonishing artwork. Secondly, it wants to reward its loyal customer base with a unique range of limited edition collectables.
House PR succeeded in securing coverage for the new Sailor Jerry bottle wraps in various UK media outlets, national and regional, as well as the gay, music and trade press. News of the launch was also picked up by the radio station Rock FM.
House PR and Sailor Jerry foresee that the new range of Sailor Jerry matte black bottle wraps, that feature the iconic tattoos and will retail for approximately £20 each, will grace many of the country’s bars and liquor shelves.