House PR-OpenTable research: UK restaurant diners ‘Go Dutch’ to avoid appearing stingy

By House PR – brand communications PR london

According to research by a major online restaurant booking firm and the PR agency House PR, an astonishing third of all restaurant diners in the UK opt for splitting the bill evenly at the end of their meal with the rest of their table because they fear looking stingy if they don’t.

OpenTable and House PR say that a study into dining habits reveals that 38% of UK restaurant customers agree to “Go Dutch” because there are more concerned with how not doing so will make them look in the eyes of the people they eat with than with the extra costs they incur.

And the costs are significant: just under £9 per meal, or a breathtaking £33,000 over a lifetime, enough to put down as a downpayment for an average UK property.

These findings about restaurant diners’ concern about they are perceived by their fellow diners received widespread online media coverage, including in the online editions of the UK’s leading redtops – The Sun and The Daily Mirror.

The study also indicated that the practice of “Going Dutch” was very prevalent, with over 65% of restaurant diners in the UK going for this option when their bill arrives.

For 58% of subjects in the research, the main reason is convenience and almost a third of restaurants say that they go out their way to facilitate this choice of payment.

Of those diners who don’t “Go Dutch”, the main reasons cited were not wanting to pay for fellow diners who order more than the average spend on alcoholic drinks (54%) or on food (49%). And 27% said they eschewed splitting the bill evenly when they weren’t eating with very good friends.

Surprisingly, there are other losers when restaurant diners “Go Dutch”: waiting staff receive much smaller tips. 23% of customers say they leave smaller gratuities when their table “Goes Dutch”, a figure confirmed by nearly half all restaurants in the research.

OpenTable Europe’s Adrian Valeriano admits that despite the convenience of “Going Dutch”, in fact both a significant number of customers and restaurants are worse off because of this practice. He confirms that restaurants are noting that tables that “Go Dutch” tip less.


Sailor Jerry tattoos make their mark on new Bottle Wraps

By House PR – PR Agency in London

April saw House PR remind the world of the unique origins of the classic American rum label, Sailor Jerry, with a set of limited edition bottle wraps.

Now a new dimension has been given to the legacy of the iconic American tattoo artist, who died in 1973, through replicas of his tattoos that decorate new company branded bottle wraps.

Over the year, four designs for the bottle warps will be launched in two stages. Last month, House PR organised a special preview for the UK press of the Homeward Bound Ship and Gypsy designs. Later this year, two other designs will be launched: the Pin-Up Girl and the American Eagle.

A spokesman for Sailor Jerry says that the reason for the new bottle wraps were twofold. Firstly, the company wants to remind us all of the very best of Norman “Sailor Jerry” Collins’s astonishing artwork. Secondly, it wants to reward its loyal customer base with a unique range of limited edition collectables.

House PR succeeded in securing coverage for the new Sailor Jerry bottle wraps in various UK media outlets, national and regional, as well as the gay, music and trade press. News of the launch was also picked up by the radio station Rock FM.

House PR and Sailor Jerry foresee that the new range of Sailor Jerry matte black bottle wraps, that feature the iconic tattoos and will retail for approximately £20 each, will grace many of the country’s bars and liquor shelves.