Review by Ginny Paton
- Venue: Dishoom, Carnaby, 22 Kingly Street, London W1B 5QP
- Cost: £100 for two excluding wine
- Food: 10/10
- Service: 7/10
- Ease of booking table: 10/10
- Overall: 9/10
House PR MD Ginny Paton marks out this new Indian venue in central London as one of her new favourite places for taking clients to
Entering Dishoom’s Bombay-style café in central London’s Carnaby Street is a bit like suddenly finding yourself in one of India’s famed spice markets, one’s senses overwhelmed by a complex collection of exotic fragrances.
The venue is in fact the fourth in the restaurant’s chain in London and plans are afoot to expand UK-wide.
The philosophy of the brand dates back to when Zoroastrian migrants from Persia settled in India and there created a uniquely democratic type of eaterie where all were welcome, from cab drivers to business moguls.
The Carnaby Street branch is decorated with many reminders of the strong links between India and the British capital stretching back centuries.
We were somewhat taken aback when our waiter took our order of 10+ dishes without writing any of it down. Was he some kind of memory genius? Unsurprisingly he came back, pad in hand 5 minutes later, and asked us to repeat what we wanted. Would we also be underwhelmed by the food?
An emphatic no. We were blown away, not only by the succulent dishes, but also with the theatrical high drama every time each was brought to our table.
I highly recommend a heavily spiced chickpea dish called Chloe Bhatura and French fries made from okra. And the Pau bhajis were an absolute delight, so far removed from the bland supermarket kind I felt I was eating them in an Indian street market.
Overall, Dishoom Carnaby would push all the right buttons for clients and personally I can’t wait for a return visit so I can savour some of the other dishes of this venue’s amazing menu.
Well done, Dishoom!
By House PR – PR Agency in London
April saw House PR remind the world of the unique origins of the classic American rum label, Sailor Jerry, with a set of limited edition bottle wraps.
Now a new dimension has been given to the legacy of the iconic American tattoo artist, who died in 1973, through replicas of his tattoos that decorate new company branded bottle wraps.
Over the year, four designs for the bottle warps will be launched in two stages. Last month, House PR organised a special preview for the UK press of the Homeward Bound Ship and Gypsy designs. Later this year, two other designs will be launched: the Pin-Up Girl and the American Eagle.
A spokesman for Sailor Jerry says that the reason for the new bottle wraps were twofold. Firstly, the company wants to remind us all of the very best of Norman “Sailor Jerry” Collins’s astonishing artwork. Secondly, it wants to reward its loyal customer base with a unique range of limited edition collectables.
House PR succeeded in securing coverage for the new Sailor Jerry bottle wraps in various UK media outlets, national and regional, as well as the gay, music and trade press. News of the launch was also picked up by the radio station Rock FM.
House PR and Sailor Jerry foresee that the new range of Sailor Jerry matte black bottle wraps, that feature the iconic tattoos and will retail for approximately £20 each, will grace many of the country’s bars and liquor shelves.
By House PR
Investment management firm Quilter Cheviot and England’s National Trust are teaming up to support a new live event based on the BBC’s hugely successful TV show Countryfile, with House PR on hand to handle media enquiries and promotion.
Countryfile Live is banking on the enduring appeal of the TV show’s astonishing record breaking ratings – just under nine millions viewers in 2016. The event will bring together all the familiar features of the English countryside over an amazing four days this coming summer.
The venue for Countryfile Live will be the stunning grounds of stately home Blenheim Palace in southern England over the period 4th to 7th August this year.
Organisers are very keen for Countryfile Live to be a family event – and unlike other summer festivals in the UK – are actively encouraging visitors to come with their loved pet pooches to enjoy the fun.
At the launch of event, journalists from all of the major national and regional dailies were invited to an extended Q&A session organised by the House PR team with all of the presenters of Countryfile, including BBC veteran John Craven.
He and the other presenters smilingly posed on top of a huge specially constructed three-metre high haystack.
Countryfile Live organisers are aiming to bring together the very best of the English countryside with exclusive added extras – the country’s largest ever pub garden and an authentic village green. Their bid is that Countryfile Live becomes a permanent fixture of the UK’s summer festival calendar.
At the launch event, photographers captured Matt Baker playing with the cutest little lambs and Adam Henson trying to catch the speediest of hens.
Everyone involved is crossing their fingers that Countryfile Live will be blessed fine summer sunshine!
For more information visit www.countryfilelive.com