UK cinemagoers vote for their favourite onscreen animals

By House PR – Entertainment PR London

To promote the upcoming release in July of the new film, The Secret Life of Pets, House PR and Empire Cinemas have organised exclusive research among cinemagoers about their choice of their favourite movie animals.

The Secret Life of Pets is an animated feature film that describes what our beloved pets get up to when they’re left to their own devices once we head out the door at the beginning of our working days.

Empire Cinemas is one of the UK’s biggest cinema chains and in collaboration with House PR, its research into cinemagoers’ choice of favourite movie animal reveals that the Donkey in the Shrek films, which was voiced by superstar Eddie Murphy, came out tops with an approval rating of 27%.

In second place, 22% of cinemagoers looked to the movie hit The Lion King and voted for Simba. Here though, preferences were obvious divided around the age of cinemagoers: in the 18-24 bracket, Simba attracted a third of votes, while for the over 50s, Lassie attracted just under 30% of votes.

The dopey character Dory from the films Finding Nemo and the soon to be released Finding Dory came in third position and the global appeal of the recent remake of The Jungle Book reminded moviegoers of how much they loved the character Baloo bear, the latter attracting 20% of votes cast.

The research also pointed to the fact that voting choices were split along gender lines. 50% more women said they loved the Winnie the Pooh character Eeyore and more than twice as many women were totally taken by the pet pooch Marley from the movie hit Marley and Me.

Jon Nutton is Empire Cinemas’ Marketing Director. He says animals make for some of the very best movie characters thanks to their enduring appeal. Moreover, this appeal reaches across the wide technological spectrum of cinema – from animated features such as The Lion King and The Jungle Book to real-life animals in movie hits such as Homeward Bound. He believes that this reflects humanity’s unique historic relationship with their domestic animals.

The Secret Life of Pets is an animated co-production between Universal Studios and Illumination Entertainment and stars the voices of comic stars Kevin Hart, Louis CK and Eric Stonestreet.

The Secret Life of Pets is the fifth movie collaboration of the two companies and features as director Chris Renaud, who directed Despicable Me and its sequel, Despicable Me 2.


Restaurant review: Dishoom Carnaby

Review by Ginny Paton


  • Venue: Dishoom, Carnaby, 22 Kingly Street, London W1B 5QP
  • Cost: £100 for two excluding wine
  • Food: 10/10
  • Service: 7/10
  • Ease of booking table: 10/10
  • Overall: 9/10

House PR MD Ginny Paton marks out this new Indian venue in central London as one of her new favourite places for taking clients to

Entering Dishoom’s Bombay-style café in central London’s Carnaby Street is a bit like suddenly finding yourself in one of India’s famed spice markets, one’s senses overwhelmed by a complex collection of exotic fragrances.

The venue is in fact the fourth in the restaurant’s chain in London and plans are afoot to expand UK-wide.

The philosophy of the brand dates back to when Zoroastrian migrants from Persia settled in India and there created a uniquely democratic type of eaterie where all were welcome, from cab drivers to business moguls.

Dishoom-20160608105628346The Carnaby Street branch is decorated with many reminders of the strong links between India and the British capital stretching back centuries.

We were somewhat taken aback when our waiter took our order of 10+ dishes without writing any of it down. Was he some kind of memory genius? Unsurprisingly he came back, pad in hand 5 minutes later, and asked us to repeat what we wanted. Would we also be underwhelmed by the food?

An emphatic no. We were blown away, not only by the succulent dishes, but also with the theatrical high drama every time each was brought to our table.

I highly recommend a heavily spiced chickpea dish called Chloe Bhatura and French fries made from okra. And the Pau bhajis were an absolute delight, so far removed from the bland supermarket kind I felt I was eating them in an Indian street market.

Overall, Dishoom Carnaby would push all the right buttons for clients and personally I can’t wait for a return visit so I can savour some of the other dishes of this venue’s amazing menu.

Well done, Dishoom!

Sailor Jerry tattoos make their mark on new Bottle Wraps

By House PR – PR Agency in London

April saw House PR remind the world of the unique origins of the classic American rum label, Sailor Jerry, with a set of limited edition bottle wraps.

Now a new dimension has been given to the legacy of the iconic American tattoo artist, who died in 1973, through replicas of his tattoos that decorate new company branded bottle wraps.

Over the year, four designs for the bottle warps will be launched in two stages. Last month, House PR organised a special preview for the UK press of the Homeward Bound Ship and Gypsy designs. Later this year, two other designs will be launched: the Pin-Up Girl and the American Eagle.

A spokesman for Sailor Jerry says that the reason for the new bottle wraps were twofold. Firstly, the company wants to remind us all of the very best of Norman “Sailor Jerry” Collins’s astonishing artwork. Secondly, it wants to reward its loyal customer base with a unique range of limited edition collectables.

House PR succeeded in securing coverage for the new Sailor Jerry bottle wraps in various UK media outlets, national and regional, as well as the gay, music and trade press. News of the launch was also picked up by the radio station Rock FM.

House PR and Sailor Jerry foresee that the new range of Sailor Jerry matte black bottle wraps, that feature the iconic tattoos and will retail for approximately £20 each, will grace many of the country’s bars and liquor shelves.