Disaronno cocktails take centrestage at House PR Shoreditch summer party

By House PR – www.housepr.com
On the UK’s hottest day this July, House PR teamed up with some of the biggest names on Instagram to promote Disaronno and Disaronno Sour for the #DisaronnoSourHour launch party at the hip Ace Hotel in east London’s Shoreditch.
The hugely successful #DisaronnoSourHour launch party on Tuesday 19 July could be put down to three key elements – the drinks, the décor and surroundings, and the fabulous invite-only attendees and Instagram influencers.
On the drinks front, the #DisaronnoSourHour party was a chance for organisers to showcase three fabulous cocktails for hot weather evenings:
The Blue Sapphire Sour – a subtle blend of Disaronnon, lemon juice, prosecco and blue curacao;
The Hot Beach Sour – a warm weather mix of chili liqueur, Disaronno, coconut water and the juice of fresh limes and pineapples;
And lastly the sugar syrup and lemon-juice based Disaronno Sour.
The second crucial ingredient of the #DisaronnoSourHour party was the décor and surroundings. On the rooftop terrace of the Ace Hotel, the partygoers enjoyed wonderful, candle-lit views of London by night, with the fabulous DJ Maya Jama who entertained all with this summer’s favourite music.
The final and most important element however were the people. Thanks to House PR and bloggers and key Instagram influencers, such as Patricia Bright, Eleanor Calder and Danielle Peazer, posts with the hashtag #DisaronnoSourHour numbered just under 7 million, supported by other journalists from media outlets that included Standard Online, Closer and The Telegraph.
The blogger Chloe Miles said to the organisers of the #DisaronnoSourHour party that she thought it was one of her favourite parties in some time, highlighting in particular the great venue. Also, fellow blogger Danielle Peazer hailed the evening as ‘a great night’, loved the venue and was extremely pleased with the response of the photo she posted.
All in all, thanks to the work of House PR, on Instagram and Twitter the hashtag #DisaronnoSourHour achieved almost a thousand posts and connected with millions of potential customers.


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